Titled "Work In Progress" - James Joyce - January 1928
"Finnegans Wake is the greatest guidebook to media study ever fashioned by man."
Marshall McLuhan, Newsweek Magazine, page 56, February 28, 1966.
UNDERSTANDING MCLUHAN: 'McLuhan is Archimedes," proclaims Howard Gossage, the San Francisco adman. With less hyperbole, Press editor Richard Pollak (right) deciphers the works of Prof. MARSHALL MCLUHAN and transmits some of the thought waves sent out by this new oracle of the new technology during an interview last week in McLuhan's office on the University of Toronto campus.